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When conversing with real estate agents, you will often find that when
they talk to you about buying real estate, they will refer to your
purchase as a "home." Yet if you are selling property, they will often
refer to it as a "house." There is a reason for this. Buying real estate
is often an emotional decision, but when selling real estate you need to
remove emotion from the equation.
You need to think of your house as a marketable commodity. Property.
Real estate. Your goal is to get others to see it as their
potential home, not yours. If you do not consciously make
this decision, you can inadvertently create a situation where it takes
The first step in getting your home ready to sell is to "de-personalize"
it. |